Increase Job Board and Talent Network Engagement by 850%

Play Ventures: Supercharging Job Board and Talent Network Engagement by 850%

About Play Ventures

Founded to support innovative gaming startups, Play Ventures provides funding primarily at the pre-seed, seed, and Series A stages. With 90 current portfolio companies and close to $500M AUM, they are at the forefront of the gaming space. A key differentiator in their platform strategy is talent expertise, with a heavy focus on Network Relationship Management – this is where Getro comes in.

‍

Joe Burridge: A Thought-Leader in the Talent Space

Joe Burridge has a robust background in recruiting, with over a decade of experience, and a particular focus on the gaming industry for the past seven years. Joe has built a significant personal brand on LinkedIn, growing his follower count from 50,000 in July 2022 to over 125,000 today. His deep connections and influence in the industry have positioned him as a key player in sourcing and attracting top talent to Play Ventures' portfolio companies.

‍

Joe's role as Head of Talent at Play Ventures involves a blend of delivery and consulting. He provides invaluable guidance to founders on hiring processes, compensation, benefits, and retention strategies. Since joining Play Ventures in January 2024, Joe has supercharged the firm's talent efforts, driving significant growth and engagement.

‍

Year-to-date, he's been able to increase engagement (measured by jobs clicked on) by a whopping 850%, demonstrating Joe's impactful strategies and use of scalable Network Relationship Management tools like Getro.

‍

Additionally, Joe has successfully built the Play Ventures talent network from scratch, achieving over 750 sign-ups this year alone. His efforts significantly enhance the visibility of Play Ventures' portfolio companies, positioning them to attract top-tier talent.

‍

Given the small size of the Play Ventures team, Joe relies heavily on the Play Ventures job board and talent network with GetroConnect to amplify his impact.

‍

Using GetroJobs + GetroConnect to Scale Talent Efforts

Play Ventures leverages GetroConnect to enhance its talent acquisition and management processes. The GetroJobs job board, a central component of this strategy, provides significant exposure to portfolio companies, helping to drive inbound applications.

Per Joe, the job board and talent network are valuable tools for early-stage startups that lack brand recognition, as it helps them compete for talent with more established companies. Additionally, the ability to import and automatically update LinkedIn connections across the Play Ventures team with GetroConnect gives Joe seamless access to key talent in the gaming industry with the click of a button.

‍

Solution
‍

"GetroConnect has been a game-changer for us. It has streamlined our hiring process and significantly increased the visibility of our portfolio companies. The analytics provided by GetroConnect allow us to track our progress and make data-driven decisions."

- Joe Burridge, Play Ventures

‍

One of Joe's primary challenges is finding people who are interested in joining startups, which often involves promoting the unique opportunities and advantages these smaller companies offer. Getro's talent network and job board play crucial roles in addressing this challenge by providing a professional, easy-to-use platform for job postings.

‍

Joe has effectively used Getro to:

• Capture High-fit job seekers: By promoting the talent network, Joe has been able to build a valuable database of candidates that he can easily share with portcos via GetroConnect lists. In 2024 alone, the Play Ventures talent network has generated 750 sign-ups with the goal of reaching 1000 by year-end.
• Facilitate Outreach and Warm intros: GetroConnect's AI matching and shared lists help Joe create and share lists of potential candidates with portfolio companies, streamlining the hiring process. Founders can even subscribe to list updates to stay in the know about new talent automatically!
• Report on ROI: GetroConnect's analytics capabilities allow Joe to demonstrate the value of his efforts to his greater team as well as company founders by showcasing metrics like job board clicks and conversion rates.

"The shared lists feature in GetroConnect has allowed us to efficiently connect our portfolio companies with top talent. This has been especially crucial for our smaller startups looking to scale quickly." - Joe Burridge, Play Ventures

‍

‍

Your Talent Brand as a Differentiator

Want to replicate Joe's success? Here are 5 specific ways to amplify your impact:

1. Consistent Content Creation: Joe emphasizes the importance of regularly producing content that adds value to your audience. Over the past year, his dedication to sharing insights and advice on LinkedIn has significantly increased his following.
2. Engagement and Interaction: Actively engaging with your network on platforms like LinkedIn is crucial. Joe's interactions help keep his profile visible and build stronger connections within the industry.
3. Leveraging Multiple Channels: Joe uses a variety of channels to promote his content, including speaking at events, writing for industry blogs, and cross-posting on different social media platforms. This multi-channel approach increases his reach and influence.
4. Utilizing Automation: Automated messages can help manage and grow your network efficiently. Joe uses automated LinkedIn messages to connect with new contacts and direct them to valuable resources like the Play Ventures job board.
5. Niche Focus: Having a specialized focus, such as Joe's expertise in the gaming industry, helps in building a more targeted and engaged audience. This niche expertise makes his content more relevant and valuable to his followers.

‍

"Building a strong talent brand requires consistency and engagement. By leveraging multiple channels and focusing on our niche, we've been able to attract top-tier talent to our network."

‍

By integrating these strategies and leveraging Getro, Joe Burridge has successfully scaled his talent efforts at Play Ventures, significantly benefiting the firm and its portfolio companies.

‍

Are you ready to take your talent strategy to the next level?

Schedule a call with our team to help identify the best next step for your warm intro needs.

‍