Ventures Platform, and African VC firm, drove 1,700+ quality applications in 60 days by automating their job board with Getro.
A success story with Collins Gilbert, Associate - Platform + Networks
Key Metrics:
Ventures Platform is a leading seed-stage African venture capital firm that invests in tech and tech-enabled companies across the continent. With a mission to support market-creating innovations (MCIs), Ventures Platform has backed over 90 companies, with 70 currently active in its portfolio. The firm operates under the belief that businesses solving for non-consumption—those that make products or services accessible to previously underserved markets—can generate significant impact economically and socially.
"Our investments are focused on creating lasting change by addressing the needs of underserved markets," says Collins Gilbert, an associate on the Platform and Networks team at Ventures Platform. "We believe that innovation in Africa has the power to transform entire industries and improve lives."
Before partnering with Getro, Ventures Platform faced significant challenges in managing the hiring needs of its portfolio companies. "We were listing just 10-20 roles at a time manually, which was highly inefficient and limited our ability to truly support our companies' talent needs," explained Gilbert. The manual process was not only time-consuming but also restricted the visibility of these job opportunities, making it harder to attract top talent to the roles.
Collins Gilbert has been instrumental in reshaping Ventures Platform's approach to talent acquisition and has sought innovative solutions to streamline their processes. "The introduction of the Getro job board has been nothing short of revolutionary for us," Gilbert remarked. "It has allowed us to automate and scale our job listing efforts, enabling us to list nearly 200 roles at any given time—something that was simply not possible before."
The team's proactive approach has ensured the job board's success, not just as a tool but as a strategic asset. "Our goal was to create a system where both our portfolio companies and top talent could thrive. The Getro job board has been key to achieving that," he noted. Their efforts in promoting the job board across various channels have significantly increased engagement and visibility.
Key Metrics:
Ventures Platform integrated Getro's job board with their website to overcome their hiring challenges. This integration allowed them to automate the collection of open roles from portfolio companies, scaling their support from 10-20 roles to nearly 200. "The ability to automate and streamline the job listing process has been a game changer for us," said Gilbert. "It has enabled us to provide our portfolio companies with a powerful platform to attract the talent they need to grow and succeed."
The firm's job board has seen exceptional engagement - in their first 2 months with Getro, they've been able to experience significant growth.
"These numbers are not just figures; they represent the success of our approach in ensuring that our portfolio companies can attract the best talent across Africa. The Getro platform has been instrumental in this success, helping us attract top talent with the most innovative companies on the continent."
The exceptional engagement metrics Ventures Platform has achieved are no accident. They result from a deliberate strategy that combines a strong brand presence with focused efforts on community engagement and internal metrics.
"We care deeply about being top of mind in the industry," explained Gilbert.
"Ventures Platform has made significant investments in building and maintaining a strong brand. This effort ensures that when people think of leading venture capital firms in Africa, they think of Ventures Platform. This reputation is crucial for attracting top talent and quality deal flow."
By leveraging platforms like LinkedIn, Twitter, and Instagram, the Ventures Platform team ensures that their network and a wider audience are always aware of available opportunities. These posts are not only informative but also designed to engage their audience. This strategy has successfully amplified the reach of the job board, leading to increased clicks and applications.
A key element of the Ventures Platform's strategy is including the job board in their monthly newsletters, which reach thousands of subscribers. These newsletters highlight the latest open roles and showcase the impact of their portfolio companies, creating interest and excitement among readers.
By positioning the job board as a valuable resource for job seekers and professionals interested in tech and innovation across Africa, the firm ensures high engagement levels from a well-targeted audience. The consistent presence of the job board in every issue keeps it top of mind for readers, contributing significantly to the rise in visitor traffic.
Ventures Platform capitalizes on industry events like Lagos Startup Week to promote their job board. During these events, the team announces and highlights the job board as a premier platform for discovering top tech roles across Africa. This in-person engagement not only enhances brand visibility but also drives traffic from attendees who are already interested in the startup ecosystem. By tying the job board's promotion to major events, Ventures Platform connects directly with a highly relevant audience, further boosting job board activity.
The strength of Ventures Platform's brand is directly leveraged to drive engagement on their Getro job board. Gilbert explained, "Our strong brand presence allows us to draw more visitors to our job board, which in turn leads to higher job clicks and application rates." This brand strength is further amplified through consistent promotion in newsletters, social media, and events like Lagos Startup Week.
By focusing on consistent and strategic outreach across multiple channels, Ventures Platform ensures its job board remains a central, well-known resource for job seekers and professionals within the tech ecosystem.
Ventures Platform plans to continue leveraging Getro's capabilities while enhancing their talent network functionalities. "Our focus now is on curating even more targeted outreach campaigns to attract specific profiles, further solidifying our role in the African tech ecosystem," he added.
Ventures Platform's integration of the Getro job board has not only addressed a critical challenge but also significantly enhanced their ability to support their portfolio companies. The remarkable engagement metrics and the positive feedback underscore the value of a well-managed job board and the importance of consistent, strategic promotion.
"Our partnership with Getro has been transformative. It has allowed us to amplify our impact across Africa's tech ecosystem, helping us connect top talent with the most innovative companies on the continent." - Collins Gilbert
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